The Cult of Celebrity: What Our Fascination with the Stars Reveals About Us by Lawrence Cooper

Author:Lawrence, Cooper [Lawrence, Cooper]
Language: eng
Format: mobi
Publisher: Skirt!
Published: 2009-01-19T16:00:00+00:00

“Even a mantle of depravity can be worn with panache.”

—AMY FINE COLLINS, VANITY FAIR, AUGUST 2006

But less than a year later, she had even more contracts than before, and her income was estimated to be twice what it was before the cocaine scandal. She had joined Audrey Hepburn and Jackie Kennedy in Vanity Fair’s Best Dressed Hall of Fame and was promoting Versace, Calvin Klein, Bulgari, Stella McCartney, UK cell phone company Virgin Mobile, and Nikon. She remained the face of Rimmel . . . and Burberry renewed her contract. Clearly these companies saw her not so much as a drug-addled mom potentially endangering her young daughter but more as someone whose dangerously chic image was just right for their brands. As Vanity Fair’s Amy Fine Collins said in August 2006, “Even a mantle of depravity can be worn with panache.”

The lesson here? While companies are often quick to express their outrage and disappointment over a celebrity’s indiscretions, morals are a relative thing in the world of commerce. It seems that a celebrity’s misbehavior is only considered bad when consumers threaten to stop buying the product he or she endorses.

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